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management

Cover of Building distinctive brand assets

Building distinctive brand assets

Year: 2018
Tags: Branding   management   Marketing  
Cover of Cross-cultural management : a contemporary approach

Cross-cultural management : a contemporary approach

Year: 2023
Tags: management  
Cover of How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury brands

How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury brands

Year: 2016
Tags: Brand   management   Marketing  
Cover of International business competing in the global marketplace

International business competing in the global marketplace

Year: 2019
Tags: Business   International   management  
Cover of International management : managing across borders and cultures

International management : managing across borders and cultures

Year: 2017
Tags: Business   enterprises   Industrial   management  
Cover of Marketing management in Asia

Marketing management in Asia

Year: 2015
Tags: management   Marketing  
Cover of Marketing strategy & competitive positioning

Marketing strategy & competitive positioning

Year: 2017
Tags: management   Marketing  
Cover of New Era of management in a globalized world : An Asian perspective

New Era of management in a globalized world : An Asian perspective

Year: 2015
Tags: management  
Cover of Strategic brand management

Strategic brand management

Year: 2018
Tags: management   planning   Product   Strategic  
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